Utopic ideals are inherently flawed because multiple people can't subjectively imagine non-existent places identically. Utopic ideals are a safe-haven for relativists because each ideal is so theoretical and subjective that each person can design their own flavor of a utopic ideal without the risk of actually realizing it. Any time in history someone or group has striven toward a purely imaginative, non-existent place (commonly known as perfect), others have responded unconvinced and critical of it's ineffectiveness.
If Utopic ideals exist solely in one's imagination, how does one arrive at their content? Well, Orwell suggests that they are simple and subjective reactionary responses to our individually immediately pressing matters. He even goes as far as saying that humans don't write well about a similar concept--happiness--because, as far as I can deduce, our truly happy events are as individual as Utopias; incapable of reproduction.
That's not to say we can't be moved in positive ways when reading positive literature, but that's different, because that's a positive response to the tone, plot, and character development, not an affect deliberately targeted. Utopias futilely but deliberately target an synonymous subjective "truth" within another individual. "But it just makes sense!" we say. "Doesn't such-and-such just sound so logical and obvious to you, too?!" Anyone targeting to create specific affects and emotions in another is thus quite troubling because subjective "truths" are nebulous and non-transferable on sheer merit of their subjective nature. Affects happen; they can't be forced or prescribed. If we want others to understand our vision, we're better off being objective.
The innate limitation of imaginative positivity has, according to Orwell, limited it to being written about only via contrast, because that way at least establishes some point of reference with others. "This is why the conception of Heaven or Utopia varies from age to age." (p. 507) This simply states that what allows us to imagine happiness is the existence of real-life anti-happiness. Note that the real-life experience of happiness is not on the table, nor is it affected by the existence or absence of this theoretical happiness we've been talking about. Imaginative happiness exists as a projection of what gives us subjective relief from everyday, practical stressors. Actual happiness is indeed different; its reconciliation takes the form of fulfillment because it's the mergence of our selves with outer reality rather than our subjective imagination back onto itself. Utopic ideals of happiness are thus inherently self-absorbed. "The wiser course would be to say that there are certain lines along which humanity must move, the grand strategy is mapped out, but detailed prophecy is not our business. Whoever tries to imagine perfection simply reveals his own emptiness." (p. 509) Hence, the most practical application of Utopic ideals is the reaffirmation of the true utility of objective tools.
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