Thus far we've only looked at intentionally-fabricated propaganda, examining the mechanisms that power-structures implement to denigrate a target. But propaganda isn't reduced to large power institutions intentionally waging class war; if an individual operates from a subjective perspective, they inevitably create unintentional propaganda, or in other words, they unknowingly develop targets.
The delineation between subjective and objective perspective once again comes to the forefront of the examination, due to what each of these perspectives entails. Subjectivity is easy and convenient because the world is filtered through the self's affirmative cues and filters, projecting onto the outer world what they deem just, possible, and realistic. No matter the evidence demonstrating how the subjective person's ideal of justice doesn't explain the world's transgressions, or how more possibilities exist than they think, or how realities exist independent of them, the subjective perspective stuffs their fingers in their ears and prescribes an affirmation-based reality. Objectivity, on the other hand, only involves the self as the thinking and feeling agent who is immersed in a much larger and labyrinthine reality, welcoming the variety of independently existing categories and time frames. Affirmation is absent because the self is posited as irrelevant, allowing the mind to observe reality presented, categorizing it through evidence that doesn't favor anyone or thing in particular. Favoritism is key in the distinction between subjectivity and objectivity, and is also a key to understanding how unintentional and intentional propaganda operate on a behavioral level.
Before we get into unintentional propaganda, there's one more characteristic that needs to be brought into the light about propaganda in general. It has to do with Us-Them grouping. Yes, both kinds of propaganda are quite clear about the Them. However, the Them group isn't always the enemy of the State, or existing beyond the governmental or political boundary. Propaganda can be directed toward an aspect of the existing Us-group, creating a sub-Them group within it. It's actually very simple and is what creates a lot of tension within countries and communities. If you're pro-life, in December you make a billboard of a destroyed fetus alongside a popular Christian name, stating how they never got to see Christmas presents beneath the tree. Or you draw a caricature of a slack-jawed farmer standing around with a piece of straw hanging out of her collar looking dumbfounded in front of a piece of modern technology. These are both types of intentional propaganda, because they intend to make Them's out of existent Us's.
Unlike intentional propaganda, unintentional propaganda doesn't predetermine the target. The target just accidentally becomes the target because of the reactionary subjective reasoning used. For example: "The newspaper delivery person is negligent and irresponsible because she just wings the paper out the side of her moving car, sometimes landing on the driveway, sometimes on the lawn. She doesn't even have the decency to get out and get it as close to the house as possible." The thinness of the argument isn't difficult to understand, because if you make your suggested behavior the standard, how is she to deliver all the papers in time? Because it's her job, right? Well, it is her job, however it's a part-time job that often precedes a first-shift full-time job, so the deliverer needs to balance speed with accuracy.
This type of propaganda is created through looking subjectively at the situation and believing how you are not just one small component of a much larger structure. "I want my paper on my steps!" The under-reasoning leads you to attack the delivery person, when in reality they treat you as well as they physically can because a drop in their productivity leads to a drop in their paycheck. You thus had no qualm with them when you woke up, you just didn't objectively reason out the situation when it occurred, leading them to be accidentally--and unduly--the target of propaganda.
Unintentional propaganda is very easy to practice, and like the example above, often results in an ad hominem fallacy. It attacks people because the faculty of reasoning--due to subjectivity--is flawed, convincing us that what comes out of our mouth is true because it sounds so logical, and that we're much more significant than we are. Intentional propaganda points the finger at others, wanting them to change their behavior, whereas unintentional propaganda points it at ourselves, feeling shorted in some way. This is how unintentional propaganda unknowingly develops targets.
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